Aligned Leisure has partnered with Together We Can to shine a light on gender equity in sport.
The ‘He Can so We Can Too’ campaign originated from a Together We Can leadership summit as a community solution to help tackle family violence.
The idea has been further developed by Cardinia Leisure Manager, Paige Kristalyn, and Head of Customer Experience, Chris Banbury, and will be rolled out throughout the community over the coming months.
“Gender equity has been recognised as a key driver in cases of family violence, which has been identified as the most critical social issue facing Cardinia Shire,” said Ms Kristalyn. “The aim of the program is to increase awareness around equity in sport and promote that sport is for everyone.”
Aligned Leisure, which also became a White Ribbon accredited business earlier this year, recruited Cardinia shire residents connected to sport and leisure to feature in the campaign and received a great response. The campaign features numerous locals enjoying their sport and showing that everyone can come together in a safe environment.
The campaign has been welcomed by Together We Can’s collective impact facilitator Fiona Cost. Ms Cost said the ‘He Can so We Can Too’ campaign was making real the AFL’s Respect and Responsibility Policy that commits to “deliver a sporting experience that is safe, fair and inclusive for all, whether you are a player, administrator, supporter, volunteer or any other person who engages with the code”.
“So many of us are working hard to stop family violence before it starts, and this campaign by Aligned Leisure is part of the solution,” she said.
The campaign is inviting people to share their own sporting glory with the hashtag #HeCanSoWeCanToo